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Case Study

Internet Design and Multimedia Project: A Major Healthcare Pharmaceutical Company

Major Healthcare Pharmaceutical Company- TEVA

The Project

Internet Design and Multimedia Project

  1. Designed website new sections, and provided site maintenance. Developed print material such as brochures, flyers and presentations for Sales & Marketing. Product Interwoven “TeamSite” was used for publishing content and for centralized version control. OpenDeploy was used for replication of content on staging / production servers.
     

  2. Revamped the client’s Web site with fresh new content and sections. Prototyping of windows, story boarding, graphic design, layout, documentation and templates were created for this new look of the website.
     

  3. Provided monthly design, graphic and content maintenance on existing site.
     

  4. Developed, implemented and maintained the existing consumer site. Open Deploy 4.2.1, JSP, HTML, DHTML, Visio, Power Point, Quark press, Adobe Acrobat, Free Hand, Adobe
    Illustrator.
     

  5. Created presentation using Flash and Power Point describing how to use the health lynx card.
     

  6. Created advertisements using Flash promoting the client’s new product.
     

  7. Designed client’s intranet converted forms from hard copy to soft copy. Converted the company handbook to electronic form.
     

 Task

 Detail
The initial design was to provide a site quite rich in functionality and product depth. The initial design of the site considered the satisfaction of the following requirements:
The ease of navigation,
Attractiveness and
Being Dynamic.
To create a technical environment that would support the cultural objectives and the fulfillment assessment process. The technical environment was robust and secure to meet business objectives.
The site was reliable to support the required initial functionalities.
To create a web presence that would enable the customer to transact purchases and exceed their expectation during the process. The initial effort included the e-Commerce capabilities.
The design and implementation of the technical environment was crucial to achieving the desired customer interface and meeting the associated fulfillment requirements. The technical environment was scalable and
Flexible for future enhancement.
Building a pristine technical environment that would meet high standards. The site was Extensible, Reliable and supported Open Architecture.
 

Our Approach

The technical evaluation of this phase will focus on two key elements: The first is the front-end view and the second is the backbone system. The front-end view represents the initial and subsequent interactions that the client will have on the site. The backbone system refers to the analysis of the applications, the database, the e-mail support application, the security architecture and the infrastructure to be able to recommend enhancement and improvements.

Specific Tasks will include

  1. Analyze the initial business requirements.

  2. Review the Site to determine functional specifications and Review initial capabilities.

  3. Review and analyze the infrastructure environment to include the selection of system software, hardware, middleware, networking, server utilization and capacity.

  4. Evaluation and Determination of Objectives, Wish list and Critical Success Factors

  5. Analysis of the Core and Related Processes and Process Steps

  6. Process Triggers Evaluation

  7. Existing Data Integrity Evaluation

  8. Data Flow Modeling

  9. Process Flow Modeling

  10. Documentation of the Data Stores and Their Relationship to Entities

  11. Identification of all External Triggers and Events; Time-Based Events

  12. Documentation of Business Rules and Logic Conditions

  13. Critical Path Analysis and Process Improvements Recommendations

  14. Review and Analyze the data model, physical design of the database and measure the performance.

  15. Review and Analyze Application Security Mechanism.

  16. Review and Analyze the look and feel of the site and the Navigation Mechanism.

  17. Determine and Recommend security architecture and Mechanism.

  18. Review Scalability of the Application and Recommend Enhancements

  19. Design and Develop application payment system.

  20. Review Web Site Traffic analysis.

  21. Review Application Reports Architecture.

  22. Recommend additional functionalities to be included.

  23. Analyze Search mechanism.

  24. Analyze the core infrastructure.

  25. Analyze system robustness.

  26. Analyze the need for Personalization and Value Proposition Tracking.