Marketing Strategy
Wability
offers targeting, positioning, product/service development and pricing,
situational analysis, direct marketing, and customer service development,
marketing strategy development and marketing plan development services
to provide companies with a totally reinvented marketing program
and a road map to increased sales and profits.
Marketing Strategy Development
You may know where your organization stands in the marketplace.
And you may know where you want to take it. But how do you get from
where you are to where you want to be? Wability offers our
clients a comprehensive mix of Marketing Strategy consulting services:
Marketing
Vision & Mission
As a precursor to the development of the components of a marketing
strategy, Wability helps companies develop a marketing vision and
mission.
Segmentation
& Targeting
There are many ways to segment any market and hundreds of variables
that might form the basis for segmentation. Our experience has shown
us that optimal segmentation will strike a perfect balance between
the value of the customer to the enterprise and the value of the
enterprise to the customer. Wability's approach to segmentation
provides valuable insight into how to win a customer's business---and
keep it.
Positioning
Though positioning is a cornerstone of an effective marketing strategy,
most brands do not have a clear positioning. Our powerful approach
to determining the best positioning-the succinct, lasting message
you want to fix in people's heads about your product or service-reveals
what is most important to your targets, not what they say is most
important.
Product/Service
Development & Pricing
Everyday, marketers face critical design decisions about the features,
benefits, and pricing of new and established products/services.
Wability's expert Marketing team can help guide you through this
critical decision-making process.
Database
Mining & Direct Marketing Simulation
These services help develop, pretest, and launch direct marketing
programs using proprietary models to predict the best prospects
or customers to target and the outcome of a direct response campaign
before it is launched.
Customer
Service Development
This service creates "highly profitable" customer service programs,
designed to balance service requirements and costs in order to retain
high-value customers at an attractive price.
Market Research
Market research
involves collecting, collating, and analyzing information on products
and services, their customer base and salability. Wability's
unique method of performing market research focuses on:
-
Those sectors
of the market that may be interested in your product or service
-
Quantifying
the size, both actual and potential, of each identified market
sector
-
Identifying
any competition that already exists; especially that of well branded
and recognized competitors
-
Identifying
the potential customer base
-
Detecting
previously unidentified or unexploited customer needs or desires
Communications Strategy
Wability's
approach is consultative. We offer an impartial view and provide
hands on assistance in:
-
Defining
your company's marketing communications strategy
-
Identifying
your target market
-
Selecting
the right marketing communications mix to reach your target audience
-
Developing
your actual plan and making it a reality
-
Choosing
the most appropriate communications method to get the best results
from your marketing budget
-
Communicating
your message powerfully and directly
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© 2006 Wability, Inc. All rights reserved.
